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Home » Products » Custom Wine Labels


custom wine labels
We have the options and printing experience to craft the custom wine labels you're envisioning.

Wine Labels Information

Quality Digitally Printed Wine Bottle Labels

The quality and range of custom digital wine label materials has never been better or broader. You can add more options at a lower cost per label and shapes and sizes no longer need to conform to traditional designs. Our online quoter makes it easy to get a price instantly and our print experience and customer service make it easy to get assistance when you need it.

Special label features include:
• Estate numbering
• Varietal design changes
• Paper, clear film, and foil materials
• Standard & custom label shapes and sizes
• Face and back label sets

Learn more about what digital printing can offer compared with off-set, Primera® and desktop printing in our PDF: Wine Bottle Labels Guide

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Red hill and yellow sun graphic with silver foil Atwood Hill Winery custom wine label sample on wine bottle
Red watercolor circle on eggshell ripped edge square The Big Red Wonder custom wine label on wine bottle
Multi spot-color sheep sitting at a bistro table on eggshell Corotto custom wine label on wine bottle
Maroon watercolor graphic on eggshell Rothbrick Crush custom wine label on wine bottle
Multi spot color field and trees graphic on black and silver foil Sunny Fields custom wine label on wine bottle


Label Materials and Finishes
Our material options allow you to customize your wine labels to match the aesthetic qualities of your label design. From gloss or matte paper stock, clear and metallic poly, or elegant uncoated vellum, we can create any range of look for your custom wine labels.

All label materials are backed with pressure-sensitive adhesive which applies cleanly and sticks firmly, helping them last during packaging & shipping and in ice buckets and wine refrigerators.

Consider a laminate or varnish to complete the look of your label.
• A laminate is a thin film applied to the face of your label to provide protection from moisture and physical abrasion. A gloss laminate will make your label color "pop" and add shine to the image. A matte laminate will slightly mute your ink colors providing a smooth finish.

• A varnish is a coating applied to the label surface to prevent smudging and provide some protection from UV light. A gloss varnish gives a satin finish to your label whereas a matte varnish gives a smooth finish.
Elegant Embellishments

Foil Stamping

Use eye-catching foil on your labels by selecting a metallic material base or hot stamp selective elements of your label artwork. Both options provide attention-grabbing shine.

Unique Shapes

While we offer many of the standard styles and shapes that are time-proven for functionality and popularity, Maverick Label can also work with you on any unique size or shape custom cut to your design specifications.

Photo-Quality Printing

Maverick Label offers photo-quality printing on wine labels using the same digital printing equipment used to produce the highest-quality photos. This enables vintners like you to feature images of your winery, landscape or other professional photography on the front and/or back label.
Label Variations and Lot Numbering
Variable printing helps you change varietal information while keeping the label design consistent. Selecting this option reduces your overall cost for labels of the same size with the same options using different artwork, or versions.

We offer consecutive Estate Numbering in black ink where indicated in your artwork and you can add bin, lot, cask and bottle numbering to your label as well. We also offer static numbering as designed into you artwork in any color, size and position.
Looking for Ideas or Inspiration?
Read our blog post: 10 Wine Bottle Label Designs You Should See. Your winery's brand will dictate the logo and possible imagery used on a wine label. But other considerations like font choice, use of spot color and foil, layout, information to include, etc. contribute to the overall design and finished label product. There are few rules which offers the ability to be creative: label shapes can conform to designs, modern designs can feature “old-world flourishes” and intricate logos can be a part of a simple design. It all depends on what the final look is meant to convey.

Talk to one of our experienced Customer Care Representatives about how Maverick Label can make your wine label stand out from the crowd. Cheers!
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