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Adding personalized ID labels to your valuables really does work to help you recover lost or stolen items! I know, because I have first-hand experience in this matter.

Part of my job requires that I travel frequently for business. And, I have gotten into the habit of reading quite heavily while on these business trips. Reading helps to pass the time on flights, in airports, taxis, and so on – as well as to help me catch-up on industry trends and analysis.

Carrying around multiple magazines or books can be quite a hassle, however. So, I recently purchased a Kindle (digital e-book reader). It is an amazing piece of technology and affords me the luxury of storing dozens of books and magazines for review at any time – without the bulk and inconvenience of transporting the printed versions.

My Kindle has become a valuable asset in my business and personal travels. I take it with me everywhere now and it is an essential piece of my carry-on luggage. As a matter of fact, my Kindle has replaced my laptop as the first thing I break out, after the airline pilot gives word that it is okay to use personal electronic devices.

Well, on a recent Alaska Airlines flight, you can imagine my surprise as I realized my Kindle was missing. After de-boarding the plane and walking to the waiting lounge for my connecting flight, I reached into my carry-on bag to take out my trusty e-book reader. But it wasn’t there. After thinking back, I remembered using it and then putting it in the seat pocket in front of me as I got up to stretch my legs before landing.

There was no time to go back to the first gate to ask if anyone had turned in the device before my connecting flight. So, I feared the worst… My Kindle may be gone for good. Just then, my cell phone rang from a number that I did not recognize. I answered the phone and, to my amazement, it was an Alaska Airlines customer service agent. She stated that they had found my Kindle in the seat pocket of my first flight and that she noticed the ID My Stuff label on the back with my name and cell phone number. She asked if I was still in the airport and said she would do her best to get it to me right away.

The wonderful Alaska Airlines agent borrowed an airport golf cart and was able to get my Kindle back to me before my next flight departed. I was thrilled to have my Kindle back in-hand, truly before I could even really miss it. The ID My Stuff label had absolutely saved the day! Without that ID label, it most likely would have been weeks before I got the device back – if even at all.

Mark Trumper



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